MyPostsNet Research on community-driven publishing and content networks

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People & CultureJuly 20, 202615 min

Publishers now build audiences by collecting content first

Before publishing a single article, one trade publisher built something else first an archive and discovered that authority, it turns out, can be assembled before it is announced.

There is a moment in the history of publishing that does not get enough attention the moment before the first book. Before the ISBN. Before the author tour. Before the reviews arrive. In the space between deciding to publish and actually publishing, some of the most consequential work happens quietly, in the form of collection, curation, and the slow accumulation of credibility. One emerging model among independent and hybrid publishers turns that conventional timeline on its head. Instead of publishing first and...

Home & Local ServicesJuly 17, 202613 min

$80K Remodeling Clients Unlocked Data Reveals Marketing Secrets

A breakdown of why most remodeling leads don't write $80,000 checks and what the data shows actually works for contractors targeting luxury homeowners.

The calls are coming in. The website is getting traffic. But when the estimate is done, the number on the page isn't $80,000 it's $12,000, and the prospect is already getting three other bids. If you've been running Google Ads for your remodeling business and feeling this frustration, you're not alone. The gap isn't in your craftsmanship or your crew. The gap is in how the marketing is built. And the data behind high-ticket remodeling strategy tells a clear story about why most campaigns attract the wrong clients...

People & CultureJuly 13, 202610 min

Newsletter boom fuels demand for simpler publishing tools

A growing number of independent publishers are discovering that publishing less but with more care creates stronger reader relationships and more sustainable creative careers.

The rapid growth of independent newsletters is driving a need for publishing tools that prioritize simplicity and reliability. Unlike the demands of constant content creation on social media, successful newsletters are built on consistent, trustworthy delivery - a model that existing platforms often struggle to support. This demand is fueling a boom in new tools designed specifically for the unique needs of newsletter creators, focusing on ease of use and dependable distribution. These platforms aim to recapture...

Technology & AIJuly 10, 20269 min

Publishers bypass Amazon with cooperative shipping venture

A group of independent publishers who met monthly to compare notes through 2021 and 2022 formalized their collaboration in early 2025, betting that collective buying power could raise all boats in an industry squeezed by tariffs and tight margins.

Everyone agrees that Amazon's dominance in book distribution is an unshakeable reality for independent publishers. But a new cooperative, born from quiet conversations starting in 2021, is actively proving that assumption wrong. What began as monthly check-ins between four publishing executives has blossomed into a legally incorporated venture with eight members and a plan to build an alternative shipping and printing network. This isn't about negotiating *with* Amazon, but about building a future *without*...

People & CultureJune 30, 202611 min

Roofers boost profits by ditching high-volume, low-margin jobs

A strategic look at how roofing companies are restructuring their marketing to capture fewer but far more profitable commercial and premium residential contracts.

The phone rings. Another lead. But as any seasoned roofing contractor knows, not all leads are created equal and the difference between a $4,000 patch repair and a $35,000 full replacement isn't just the scope of work. It's the entire business model underneath. Across the industry, a quiet shift is underway. more than chasing volume through storm-chasing campaigns and high-volume Google Ads spend, a growing cohort of roofing companies are restructuring their marketing to attract fewer leads at dramatically higher...

People & CultureJune 27, 20269 min

How Racket Built a Community of Readers Who Became Its Writers

Minneapolis's worker-owned alt-weekly didn't just survive the collapse of local journalism it found a way to turn its audience into the backbone of its coverage.

Civic journalism, the practice of news organizations actively engaging with and responding to their communities' information needs, is experiencing a resurgence. Once largely confined to academic study, this approach is now proving vital as local news deserts expand and trust in traditional media erodes. Racket, a Minneapolis-based publication, exemplifies this trend by intentionally blurring the lines between reader, reporter, and owner a model born from necessity and now fostering deep community investment. Its...

People & CultureJune 26, 202610 min

New domain registrations signal hot B2B sales leads

A contrarian look at freshly registered domains as a strategic B2B outreach source and why the most skeptical critics are missing the real opportunity.

A professional business woman smiling, representing a potential newly registered domain lead. The Moment a Domain Goes Live It's 11:47 PM on a Tuesday. Somewhere in a registrar's database, a domain name that didn't exist this morning is now live a new business, a new company, a new opportunity. The founder just paid for hosting, set up an email, and is probably staring at a blank website wondering what comes next. They need help. They need services. And right now, at this exact moment, they haven't been contacted...

People & CultureJune 26, 20269 min

The Librarian Who Rose from Library Clerk to Leading America's Largest Urban Library System

John Szabo spent his first day behind a library counter at sixteen. Decades later, he became City Librarian of Los Angeles and the profession's national leader of the year.

The first time John Szabo stepped behind a library counter, he was sixteen years old. The year was 1984. The location was Gunter Air Force Base in Montgomery, Alabama, where a young Szabo took a job as a library clerk a position that would eventually lead him to the chief executive seat of the largest urban library system in the United States. Today, as City Librarian of Los Angeles, Szabo oversees a network of 73 branches serving millions of Angelenos. His path from that Montgomery counter to the Tom Bradley Wing...

People & CultureJune 20, 202610 min

The Garage, the Algorithm, and the Membership How Marcus Chen Turned a YouTube Channel Into a Living Business

A case study in what happens when a creator stops chasing viral moments and starts building something they actually own.

There is a particular kind of video that fills a garage with the sound of effort. No music. No narration. Just the creak of a weight rack, a timer beeping, and someone explaining, in plain language, how to move your body safely in a small space. Marcus Chen filmed hundreds of them. By the end of 2023, his YouTube channel had grown to 150,000 subscribers who had found him the way most people find things on the internet: accidentally, and then purposefully, and then faithfully. On paper, the numbers looked like a...

Editorial ResearchJune 15, 202612 min

How Community Publishers Built the Backbone of Commercial Real Estate's Content Revolution

A small group of independent platforms quietly rewrote how dealmakers, brokers, and developers share market intelligence and what that means for anyone who publishes to a niche.

The email arrived at 6:47 on a Tuesday morning, right as Marcus Chen was reviewing comps for a 340,000-square-foot industrial lease in the Inland Empire. The subject line read simply: "Q1 2026 Inland Empire Industrial Full Breakdown." No graphics. No masthead. Just a community publisher he had been following for three years, sending him the kind of granular market intelligence that the regional business journal had stopped covering two years earlier. "I don't know how they stay ahead of this stuff," Chen told me...

People & CultureJune 14, 202616 min

The Bipartisan Push to Change California's Roads How a Group of Assemblymembers Is Rewriting DUI Law

A coalition of Democratic and Republican lawmakers has introduced an unprecedented package of traffic safety bills, and the story behind their collaboration reveals more about civic governance than a simple headline suggests.

On a February morning in 2026, a group of California Assemblymembers stood together at the state Capitol in Sacramento and did something that has become increasingly rare in American politics: they agreed on something. Flanked by both Democratic and Republican colleagues, they announced a package of ten bills designed to crack down on dangerous drivers and address what CalMatters had documented as a systemic failure in the state's traffic safety enforcement. The press conference was not a routine legislative...