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People & CultureJune 30, 202611 min

Roofers boost profits by ditching high-volume, low-margin jobs

A strategic look at how roofing companies are restructuring their marketing to capture fewer but far more profitable commercial and premium residential contracts.

The phone rings. Another lead. But as any seasoned roofing contractor knows, not all leads are created equal and the difference between a $4,000 patch repair and a $35,000 full replacement isn't just the scope of work. It's the entire business model underneath. Across the industry, a quiet shift is underway. more than chasing volume through storm-chasing campaigns and high-volume Google Ads spend, a growing cohort of roofing companies are restructuring their marketing to attract fewer leads at dramatically higher...

People & CultureJune 27, 20269 min

How Racket Built a Community of Readers Who Became Its Writers

Minneapolis's worker-owned alt-weekly didn't just survive the collapse of local journalism it found a way to turn its audience into the backbone of its coverage.

Civic journalism, the practice of news organizations actively engaging with and responding to their communities' information needs, is experiencing a resurgence. Once largely confined to academic study, this approach is now proving vital as local news deserts expand and trust in traditional media erodes. Racket, a Minneapolis-based publication, exemplifies this trend by intentionally blurring the lines between reader, reporter, and owner a model born from necessity and now fostering deep community investment. Its...

People & CultureJune 26, 202610 min

New domain registrations signal hot B2B sales leads

A contrarian look at freshly registered domains as a strategic B2B outreach source and why the most skeptical critics are missing the real opportunity.

A professional business woman smiling, representing a potential newly registered domain lead. The Moment a Domain Goes Live It's 11:47 PM on a Tuesday. Somewhere in a registrar's database, a domain name that didn't exist this morning is now live a new business, a new company, a new opportunity. The founder just paid for hosting, set up an email, and is probably staring at a blank website wondering what comes next. They need help. They need services. And right now, at this exact moment, they haven't been contacted...

People & CultureJune 26, 20269 min

The Librarian Who Rose from Library Clerk to Leading America's Largest Urban Library System

John Szabo spent his first day behind a library counter at sixteen. Decades later, he became City Librarian of Los Angeles and the profession's national leader of the year.

The first time John Szabo stepped behind a library counter, he was sixteen years old. The year was 1984. The location was Gunter Air Force Base in Montgomery, Alabama, where a young Szabo took a job as a library clerk a position that would eventually lead him to the chief executive seat of the largest urban library system in the United States. Today, as City Librarian of Los Angeles, Szabo oversees a network of 73 branches serving millions of Angelenos. His path from that Montgomery counter to the Tom Bradley Wing...

People & CultureJune 20, 202610 min

The Garage, the Algorithm, and the Membership How Marcus Chen Turned a YouTube Channel Into a Living Business

A case study in what happens when a creator stops chasing viral moments and starts building something they actually own.

There is a particular kind of video that fills a garage with the sound of effort. No music. No narration. Just the creak of a weight rack, a timer beeping, and someone explaining, in plain language, how to move your body safely in a small space. Marcus Chen filmed hundreds of them. By the end of 2023, his YouTube channel had grown to 150,000 subscribers who had found him the way most people find things on the internet: accidentally, and then purposefully, and then faithfully. On paper, the numbers looked like a...

People & CultureJune 14, 202616 min

The Bipartisan Push to Change California's Roads How a Group of Assemblymembers Is Rewriting DUI Law

A coalition of Democratic and Republican lawmakers has introduced an unprecedented package of traffic safety bills, and the story behind their collaboration reveals more about civic governance than a simple headline suggests.

On a February morning in 2026, a group of California Assemblymembers stood together at the state Capitol in Sacramento and did something that has become increasingly rare in American politics: they agreed on something. Flanked by both Democratic and Republican colleagues, they announced a package of ten bills designed to crack down on dangerous drivers and address what CalMatters had documented as a systemic failure in the state's traffic safety enforcement. The press conference was not a routine legislative...