Latest research

Newest 25 articles. Each preview is capped for scanning; open the article for the full source trail.

Publishing & MediaJune 5, 202613 min

The Quiet Shift: When Audiences Stop Watching and Start Building

A reported look at how creators, editors, and community publishers move readers from passive audience members to active contributors and why that transition changes everything about how a publication survives.

The Quiet Shift: When Audiences Stop Watching and Start Building A reported look at how creators, editors, and community publishers move readers from passive audience members to active contributors and why that transition changes everything about how a publication survives. How community publishers turn passive readers into active contributors. Real examples from newsletters, creator platforms, and trusted news brands. There is a moment every publication fears the silence after publishing. The story goes out, the...

Read more
Publishing & MediaJune 5, 202612 min

The Membership Flywheel: How Small Communities Out-Earn Big Audiences

A closer look at how newsrooms like Daily Maverick and The Texas Tribune are building belonging into their business models and why tighter circles are generating stronger revenue than wider nets.

The Membership Flywheel: How Small Communities Out-Earn Big Audiences A closer look at how newsrooms like Daily Maverick and The Texas Tribune are building belonging into their business models and why tighter circles are generating stronger revenue than wider nets. How newsrooms like Daily Maverick and The Texas Tribune are building belonging into membership models and why tighter communities out-earn bigger audiences. There is a moment in every newsroom when the spreadsheet stops making sense. The traffic is...

Read more

Atlas Research Network